February 11, 2015
Peter Andre fans are calling on Iceland to sack the star as its 2014 ambassador, after he made a joke about the food giant on TV show Celebrity Juice.
While we thought you could get away with most things on Keith Lemon's show, it appears this went a tad too far.
The dad-of-three appeared on the ITV2 show last week, and joked about the food retailer - hinting it was embarrassing to feature in their adverts.
It began when Keith picked on Olly Murs winning 'Rear of the Year' - which Olly found embarrassing - and Peter replied: "Olly, dude, you don't need to be embarrassed, I've done an Iceland advert."
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