Peter Andre fans call for him to be SACKED from Iceland adverts after making a joke on Celebrity Jui
The singer hinted it was embarrassing to work for the food chain when appearing on Keith Lemon's show - but did his joke go too far?
Peter Andre fans are calling on Iceland to sack the star as its 2014 ambassador, after he made a joke about the food giant on TV show Celebrity Juice.
While we thought you could get away with most things on Keith Lemon's show, it appears this went a tad too far.
The dad-of-three appeared on the ITV2 show last week, and joked about the food retailer - hinting it was embarrassing to feature in their adverts.
It began when Keith picked on Olly Murs winning 'Rear of the Year' - which Olly found embarrassing - and Peter replied: "Olly, dude, you don't need to be embarrassed, I've done an Iceland advert."