The #KylieJennerChallenge Proves How Dangerously Impressionable Young Girls Still Are.
Being a teenage girl is hard.
Your body starts to mature, propelling you into a womanhood that you aren't entirely sure you're ready or equipped for.
Hormones begin to flood your system, causing you to develop crushes and obsessions you don't always know how to control.
And to make matters even worse, everyone is watching and commenting on the whole process, not least those of the opposite sex.
It is at this point - when you're trying to figure yourself out, fixated on being "normal", but not certain what that means - that peer pressure is at its most powerful.
Which is where the #KylieJennerChallenge comes in.
What Is It?
Well, as you might have guessed, it has to do with reality television star Kylie Jenner's much talked about lips.
Young girls are placing their lips in the openings of jam jars and sucking hard enough to cause their lips to swell and, in some cases, hard enough to produce purple bruising around the mouth.
While the bruising and swelling is at its fiercest, they're snapping the damage and captioning it #KylieJennerChallenge, as an invitation for others to follow suit.
The #KylieJennerChallenge on Instagram.
What Does This Mean?
This isn't the first cultural meme of its kind to spread rapidly between teenagers.
It isn't even the most dangerous.
The swelling and bruising will likely go down after a bit - which is more than can be said for those who've self-harmed as part of the #CutForZayn trend and a lot more than can be said for those who ended up in hospital or even died after either the cinnamon challenge or the even more prolific "Neknominations."