Previously the colour thousands of women desperately dyed their hair to disguise, grey has undergone somewhat of a makeover recently.
Led by a host of A-list celebrities from Rihanna to Pink and Kylie Jenner, silver locks have become a new -and niche- fashion statement.
Somehow the stale shade rocked by grannies the world over has become a must-have for those looking to push fashion boundries.
Notoriously edgy with her image, Rihanna chose to colour her extensions a silver shade during her 2013 world tour, posting a sultry picture to fans on Twitter with the caption: ''New color ice grey ish, call it #Brrr,' she tweeted. 'Grey is the new black! Blondies, it's quiet for y'all!'
Others who have decided that the dusky shade is for them are singer Pink, who turned grey, with a distinctively silverly tint, in 2010.
Jasmin Allen,senior colour master at Errol Douglas salon, says: 'Grey has definitely had a moment and a completely new take on actually opting for it. It really is, when styled correctly, the coolest new hue. I've seen an increase in interest among my younger clientele'
'There's been a gradual creep towards complete grey, with celebrities experimenting with red carpet looks hinting grey via lilacs, blues and greens. I've particularly liked the high silver interpretation of grey, it reflects the light in a way that very no other colour can'
'I recommend a Gunmetal grey on younger girls: a bold on trend statement that's easier to pull off in your twenties. It's a strong look and this not for everyone, so definitely needs to be matched with an overall statement look and attitude!'
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