Popular music channel MTV has become increasingly fond of "real life" stories, in between all the Drake and Ed Sheeran tracks.
Surely you didn't miss out on the Catfish: The Television Show craze, which followed a team around as they sought to unmask internet fraudsters masquerading as other people to trick romantic hopefuls into falling in love with them?
Well, most recently, MTV's special brand of reality television has taken the form of the "True Life" series, which charts the odd behaviour of people with unusual preoccupations.
We recently drew attention to the "man who fell in love with his car" and also a woman who uses her giant breasts to suffocate men during sexual play.
In this latest episode - True Life: I'm Obsessed With Staying Young - we chart the story of Chanel, a freelance model and wrestling ring girl, as she embarks on a series of dramatic anti-ageing remedies.
The most bizarre of these, it turns out, is her passion for pigs' blood.
Having heard that thousands of years ago, pigs' blood was thought to have youth preserving qualities, the young vegetarian headed to a local butcher to procure herself a tub of the stuff.
And promptly drew herself a literal bloodbath.
But before we begin to chortle or marvel over Chanel's strange beauty tricks, it's important to understand that her behaviour likely stems from a fairly concerning psychological turmoil.
She admitted, in the programme, that she feels sad enough about her appearance to have ceased heading out on modelling jobs, stating that finding an effective way to preserve her youth is the "the only way I'm ever going to feel comfortable enough to start working again."
Her grandmother Lois addressed this with her own concerns and explained: "I'm afraid you're going to harm yourself trying remedies that other people have told you about."
Chanel admitted to also having eaten baby placenta, in her bid to stay young.
Happily for Chanel, since the show was filmed, she appears to have moved on to a place of healthier thinking, which is evidenced by a recent Q & A that she conducted with MTV.
The show does beg a certain question, though and it's not "why do people become obsessed with weird things?," but more: "does shedding light on their behaviour help solve any of the problems that they are facing?"
Considering Chanel's marked psychological improvement since the show, perhaps there was some solace for her in putting her story out.
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