What Is The Future Of fashion Shows?


The future of the fashion show is up for debate. With the advent of digital, the rise in the number of brands, the dominance of pre collections, and the increased attempts to directly target the customer, the industry has reached breaking point, which has prompted a shake-up of massive proportions. Now that Burberry has announced its plans to only hold two seasonless annual shows and make its collections available immediately online and in stores, and the news that Tom Ford has cancelled its New York show to adopt a see-now-buy-now model come September, the landslide affect looks certain to ensue.


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