Ashley Pitters: The Pillar Behind ModelCode Agency

The MODEL CODE Agency is a black lead model management agency created specifically for aspiring models aged 16-30+. The agency is split into 3 divisions: ModelCodeMAN, ModelCodeWOMAN and ModelCodeKIDS.

The Company was founded by Mr Ashley Pitter; a former model himself for JD Sports he started modelling at the age of 20. Once he reached the age of 25 he felt that it was time for a change so decided to go into model management instead, first founding ‘Fleek Street Models’ in 2015 then rebranding the Agency to become the ‘Model Code Agency®’ in 2016.

All of the models on their books are from all walks of life; no matter what race, religion or size they are... that's what makes us different to a lot of agencies out there.

As there are lots of competition out there, we are not trying to set ourselves apart from them; we will be inspired by them and that will help us to more engage with the demographic we are working with and our clients.

The models do various types of photo-shoots, video-shoots, runway shows, live fashion shows, hosting events and more!

As we as helping models the agency also tries to bring to light the aspiring creatives that make the whole thing possible; from makeup artists and hairstylists to photographers and videographers.

The Model Code Agency has only been established for 2 years and has already racked up over 30k+ likes on our Facebook page (

The Agency was nominated 'Best Model Agency' in 2016 at the Afro Model Awards; they were nominated for it again in 2017 and won; beating Face4music and Exquisite Models who have been around a lot longer.

Their future goal is to get modelling into schools as an extracurricular activity; just like music and drama. We have realised that a lot of people want to enter the modelling/fashion industry but don't know how; so end up in the wrong agencies or involved with photographers which aren't right for them.

Over the past 2 year the agency has worked with: One Africa, Musicalize, Biggafish, Dirty Dapz, Stylo Gee, Afro Model Awards, Kurt Geiger, RizeUp, Spirit of London, Danny Brown, HairBuy Ltd, Runway London, Maxine Griffith, London Fashion Week, LaMarche, Africa Fashion Week, DLA London, One Big Community, Chip, WSTRN, Craig David, Sarkodie, Brotherhood, P.Diddy (Diddy Dirty Money), Urban